CV

My Summary

CV

Energetic marketing professional with 10+ years experience launching products globally, driving thought provoking consumer conversations, and developing engaging customer education programs.

Highly motivated, results-driven marketing professional with experience implementing marketing plans, creating engaging content and collateral, and managing digital presence. Success in analyzing market trends, launching new products/services, and creating and implementing marketing strategies. Successful in establishing and maintaining outstanding partner and client satisfaction. Comfortable working independently and in collaboration with teams while meeting narrow deadlines.

Areas of expertise include…
● Strategic Marketing
● Product Marketing
● New Product Launch
● Collateral Design
● Ecommerce & Web
● Social Media
● Account Management
● Financial Analysis
● KPI Reporting & Analysis

Analytics – Marketing

Types:

It goes without saying (even though that is exactly what I am doing) that an analytic approach to marketing initiatives is absolutely crucial.  On that note, the true job of a marketer is to drive sales, period. Again…without saying. The images above are snapshots of a tool I created, along with my good friend and…

Stills

Types:

I’ve been involved with still imagery for over a dozen years both as a photographer and as a producer/director. As a photographer, I’ve been fortunate to have had images published in numerous outdoor magazines and have enjoyed projects ranging from individual portrait shoots to large scale events for ING, Publix, and Disney. Like Motion, Stills…

Video Production

Types:

    The two cuts below are samples of recent video production projects I managed while at Nightforce. These projects encompassed the following elements and were very similar in nature for each video: Concept Defining the overall goal. What were we looking to accomplish? These were  the first major full feature video productions the company embarked upon;…

Wayne Dayberry – Resume

CV

WAYNE A. DAYBERRY

109 Berwick Court, Easley, SC 29642 – 561.542.4978 – wdayberry@yahoo.com

Wayne_Dayberry-Resume-Marketing-20181101 (PDF Download)

RECENT PROFESSIONAL EXPERIENCE

Marketing Specialist, Nightforce Optics – Lavonia, GA 2014 to 2018

Managed content, consumer engagement, customer education, and brand initiatives for premium sport optics products.

Accountable for the layout, launch, and management of the company website, with over 50,000 users and 300,000 pageviews per month. Created content and collateral in support of commercial, international, and military/law enforcement markets. Managed medium/large scale $50,000 budget productions with external contractors. Developed creatives, performed non-linear video editing, and processed images using Adobe Creative Suite.

● Drove new product release process for commercial, international, and military markets worldwide.
● Managed all imagery content generation and distribution via broadcast, social, and partner channels.
● Crafted the content, managed the build-out, and maintained the Nightforce experience and online store within the
ExpertVoice.com platform. 500+ new members were engaged monthly; annual revenues approached 7 figures.
● Developed the Nightforce newsletter, including writing 90% of the content, with a reach of 25K subscribers and
enjoying 35% open and 20% click-through rates.
● Managed social media campaigns through Hootsuite which increased overall reach 20% annually and generated
average monthly impressions over 500k.
● Performed the backend database build for integrating all products into the SPS Commerce ecommerce platform.

ADDITIONAL EXPERIENCE

Professional Photographer, Owner – Wayne Dayberry Photography – Lake Worth, FL 2006 – Present

Provider of professional photography services for large scale sports and high tier event clientele with a service level which consistently exceeds client’s expectations.

Notable accomplishments include: my images appearing in 12 publications/websites; providing services for high tier clients such as Disney, ING, Publix, Club Med, and Multirace.com

Marketing Manager – EventPictures.com – Los Angeles, CA – 2008-10
Managed all marketing initiatives including: research, planning, pricing, product mix, sales, and training

IT Integrator, Owner – Alert Communications International, Inc. – Lake Worth, FL – 2004-06
Sales, installation, and service of patient appointment reminder systems to healthcare practitioners

Business Development Manager – 3C Network Consultants, Inc. – Wellington, FL – 2002-04
Authored the business plan, drove the launch, and managed sales and marketing for this start-up

Marketing Manager – USAlert, LLC – Boca Raton, FL – 2001-02
Managed product marketing, regional business development, and created collateral/trade show/web content

Business Development Manager – Motorola, Inc. – Boynton Beach, FL – 1996-2001
Generated new business through strategic alliances; developed and implemented domestic and global
product marketing programs; channel management for over 100 clients

Treasury Analyst – ICF International, Inc. – Fairfax, VA – 1991-96
Managed budget and forecasting, analysis, cash management, and internal reporting

EDUCATION

MBA – International Business – University of Miami, Coral Gables, FL – Dec 1999
BS – Finance and Economics – University of Maryland, College Park, MD – Dec 1990

PROFESSIONAL AFFILIATIONS AND LEADERSHIP

Home Owners Association Board, Youth Sports Coach, School Volunteer